In today’s fast-paced information environment, you need to respond faster than ever, but surveys and focus groups take time. Synanim offers a new approach, weaving focus group level research directly into communications development.
Synanim revolutionizes the dynamic between research and communication by illuminating what participants feel and why. It lets your stakeholders directly develop messages and language. They show you the framing they prefer by creating it themselves. And since the results represent group consensus, Synanim produces immediate buy-in.
Using Synanim, you simply pose open “values-level” questions to the stakeholders you invite — from your sales and marketing teams to customers or job-seekers — they build from there, guided by the Synanim process. You get the languaging you need in as little as an hour.
Quality and Efficiency
Every Fortune 500 company utilizes qualitative approaches to develop its corporate image, strategy, or communications. And roughly 70% of all consumer research dollars are earmarked for qualitative research.
Qualitative research provides deep insight into behavioral and emotional perspectives that cannot be captured in survey studies. But qualitative approaches are expensive, inefficient, and typically more art than science. Synanim changes that.
Synanim can be used as a powerfully efficient qualitative communications development system. It yields access to feelings and emotions without the cost of focus groups, conferences, or other group collaborations. It provides a sensitive and interactive method of developing communications, while at the same time developing participant leadership skills. It discerns attitudes and priorities by allowing participants to engage each other and to freely choose issues and framing on their own.