Opinion Research

In today’s fast-paced information environment, you need to respond faster than ever, but surveys and focus groups take time. Synanim offers a new approach, weaving focus group level research directly into communications development.

Synanim revolutionizes the dynamic between research and communication by illuminating what participants feel and why. It lets your stakeholders directly develop messages and language. They show you the framing they prefer by creating it themselves. And since the results represent group consensus, Synanim produces immediate buy-in.

Using Synanim, you simply pose open “values-level” questions to the stakeholders you invite — from your sales and marketing teams to customers or job-seekers — they build from there, guided by the Synanim process. You get the languaging you need in as little as an hour.

Quality and Efficiency
Every Fortune 500 company utilizes qualitative approaches to develop its corporate image, strategy, or communications. And roughly 70% of all consumer research dollars are earmarked for qualitative research.

Qualitative research provides deep insight into behavioral and emotional perspectives that cannot be captured in survey studies. But qualitative approaches are expensive, inefficient, and typically more art than science. Synanim changes that.

Synanim can be used as a powerfully efficient qualitative communications development system. It yields access to feelings and emotions without the cost of focus groups, conferences, or other group collaborations. It provides a sensitive and interactive method of developing communications, while at the same time developing participant leadership skills. It discerns attitudes and priorities by allowing participants to engage each other and to freely choose issues and framing on their own.

  • Synanim helped us gather ideas and prioritize them while working with hundreds of participants from many walks of life. We brought new and innovative contributions into our work, and finetuned our own perspectives, within a matter of hours. What a fabulous tool!
    --Amy Caiazza, Ph.D.
    Director, Institute for Women's Policy Research

  • The benefits of this group mind meld were profound. This is a marvelous tool you've created!
    --Jeannine Seymour

  • I think Synanim is brilliant. The evolution of the statements was really amazing to see, and it is totally engrossing.
    --Patty Chapman

  • This experience was like an electric jolt -- working with others, exciting, demanding, and uplifting.

  • This technology, truly, has the potential to change the world for the good, and to change politics, also for the good...!
    --Lea Pierce

  • wow! what an amazing experience! initially, i was somewhat intimidated, not being all that savvy about computers... but i got right into it, and actually enjoyed it.
    --B. Greenberg

  • I finally feel like I actually can make myself heard and can express my views, ideas with other people. What a great idea.

  • I loved it! I found this to be a very engaging two hour experience.... I look forward to more!
    --Rev. Judy

  • I was so impressed with the process yesterday.... And I'm a writer. My mind reels with all the ways I could use this technology.
    --Tandi K. Rogers