We believe successful leadership starts with empathy, the ability to “put oneself in the other person’s shoes.” Empathy means getting inside the hearts and minds of those you wish to reach. Without empathy, a leader cannot build trust. And without trust, a leader cannot inspire best efforts.

In their book, Primal Leadership, Goleman, Boyatzis, and McKee synthesized research data from nearly 4,000 executives. They concluded that empathy is “the sine qua non of all social effectiveness in working life.” They define empathy as “sensing others’ emotions, understanding their perspectives, and taking active interest in their concerns,” stating that:

Empathy means taking employee’s feelings into thoughtful consideration and then making intelligent decisions that work those feelings into the response. And, most crucially, empathy makes resonance possible; lacking empathy, leaders act in ways that create dissonance.
(Primal Leadership, HBS Press, 2002)

Synanim can be embedded into training, team-building and communications development business processes. Synanim participants typically find the experience transformative. You find the leader.

  • Synanim helped us gather ideas and prioritize them while working with hundreds of participants from many walks of life. We brought new and innovative contributions into our work, and finetuned our own perspectives, within a matter of hours. What a fabulous tool!
    --Amy Caiazza, Ph.D.
    Director, Institute for Women's Policy Research

  • The benefits of this group mind meld were profound. This is a marvelous tool you've created!
    --Jeannine Seymour

  • I think Synanim is brilliant. The evolution of the statements was really amazing to see, and it is totally engrossing.
    --Patty Chapman

  • This experience was like an electric jolt -- working with others, exciting, demanding, and uplifting.

  • This technology, truly, has the potential to change the world for the good, and to change politics, also for the good...!
    --Lea Pierce

  • wow! what an amazing experience! initially, i was somewhat intimidated, not being all that savvy about computers... but i got right into it, and actually enjoyed it.
    --B. Greenberg

  • I finally feel like I actually can make myself heard and can express my views, ideas with other people. What a great idea.

  • I loved it! I found this to be a very engaging two hour experience.... I look forward to more!
    --Rev. Judy

  • I was so impressed with the process yesterday.... And I'm a writer. My mind reels with all the ways I could use this technology.
    --Tandi K. Rogers